Editing the Commercial

Due to some difficulties today in class, the editing was not possible. My teacher told the class that the computer are not functioning properly. Pinnacle studios was failing and shutting down on many computers, therefore editing was impossible. I had already began some editing, but this stress is adding to my frustration. Editing takes a lot of time and especially patience. None of group members are able to access pinnacle studios. Thankfully, some of my editing was still saved. To take extra precautions, I had to download all my shots onto my USB. Hopefully, the computers will be back up and running fairly soon. I will be able to really start my editing once the class receives new laptops.

When i tried getting into Pinnacle studios, it was extremely lagging. At some points, I had to make sure to keep re-saving my movie. If I hadn't done this then I could have lost a majority of my film. When I was able to download my shots onto my USB, it appeared that a lot of footage was missing. I had to log back into my laptop to recover the footage. Editing itself takes at least an hour, if not more and all students are very frustrated. I have yet to figure out which music to add in as well as cutting out some audio. I might need to re-shoot some more film if not all footage was recovered properly. The dumping and importing went decently but the computer still lagged. While importing and saving the movie, Pinnacle shut down.

After realizing all these concerns were shared with the class, the teacher was informed. Most of the computers will be switched out. By then, Pinnacle studios should be updated and working smoothly. This overall has put a halt on editing and hopefully time can be regained from this incident. Other classmates have yet to begin dumping and importing. The process to re-download my footage is taking some time, and I have to review the footage clips. Some of the audio came out too choppy as Pinnacle studios seemed to lag my footage. Logging into the computers became an issue as it took too long to get in. This is a real obstacle in my filming/editing process and taking precious time from productivity. By the coming days, everything should be back to normal and I can presume my regular schedule.

Filming Blog

As I filmed today, I had several roles and responsibilities in the process. The first thing I had to do was bring in my props and costume. The props I brought were a Nike water bottle and a football. As for my costume that I changed into, I wore my Nike running shoes and my Nike “just do it” athletic leggings. This completed my full costume for the commercial, heading out to the track to begin filming. As the main director, I had to plan out which bleachers I would run up on, which wide shot of the bleachers would be filmed and general placement of actors for each scene. I made sure to explain the scenes to each group member so it was clear what I wanted filmed exactly, such as the pan shot of the water bottle being thrown and the exact way the bottle should be held when I film the extreme close-up.  I also went through each scene on the camera to see if any re-takes should be shot before continuing on to the next scene. I took into account the lighting so the actors faces were visible and no weird castings were placed on them as well.  My scene was taken at least three times to get the tracking shot to align with my upward movements. I did the majority of filming, with the exclusion of filming myself.

 For the set up, I had the tripod assembled with some help, and took a wide shot of the front of the bleachers. I re-shot this scene twice to get the angles right due to some difficulties in adjusting the camera. I also made sure the actors were wearing the right attire/costume. I placed one actor in a Nike sports tank top with a pair of Nike slide on shoes. I took the responsibility of making sure each scene was smooth and some what uniform in layout. I kept reviewing the shots I took to delete any shaky scenes that didn’t flow. I had to make sure the shots that were taken didn’t have any abstract objects around like miscellaneous items or other individuals not apart of scenes.  While filming the P.O.V shot, I had to stand atop one of the bleacher steps to get a better angle that appeared more of the person as the shot implies. For the over the shoulder shot, I made a good enough distance that would not get me in the footballs way. As I filmed the two shot, I had to place the actors in a closer proximity to shoot the scene of a smooth transition of the football being thrown and received.  By doing so, I can visually see the flow of movements made without being too different from the two other scenes.

When filming was wrapped up, I made sure to put away the tripod with some help as well as the camera. I was responsible for carrying back all props used in the film. Once I was out of costume and back to class to begin dumping, I removed the SD card and placed it into the SD card reader. I signed out the SD card reader as well as responsible for signing out all equipment used during filming. I also made sure to sign out my filming ID pass so that are materials were returned properly. I set up the folder to place all shots taken that would then be transferred into Pinnacle Studios. I helped in importing the file into Pinnacle studios so that all scenes were on the app and accessible to be edited. I made sure the Pinnacle studios was set on “New movie” to clear any existing content that was already placed on there. When the importing was completed I made sure to safely remove the SD card. I had to make sure the SD card was correctly signed off and returned accordingly.

Storyboard, Camera Angles, and Movements Blog

  With a Nike commercial, movements are usually fast paced to catch the angles of:

• Throwing a football
• Running

In this commercial, the opening scene is a Wide Shot of the track and bleachers with the editing of a title NIKE displayed. Along with this, a soundtrack will be added within the editing process.


Next scene, a Tracking shot of me running up the bleachers as a close-up.

Next, a POV shot of a football being thrown to a person at the end of the track.

Over-the-shoulder shot is next of the person on the other end catching the football.

Next, a Two-shot of the football being thrown to each-other.

Next, a Pan shot will be taken of a water-bottle being thrown to someone sitting down, which will then switch to an extreme close-up of the waterbottle being held and showing the NIKE symbol/emblem.

This will be the end scene.

 

Editing Lesson Blog

 We learned about the basics as for the camera type, a Canon and the tripod that aids in filming. The tripod can do tilt and pan shots. As for editing, there is a lot that goes into this detailed process. Once your logged into the computer, it is crucial to right click on the desktop and create a folder. This folder will hold all pictures and shots taken from the camera. To dump all footage into this folder, the SD card will be placed into an SD card reader that will be connected to the computer. The folder will have a DCIM tab where all footage from the SD card will be held. The clips each have a date and time from what the camera date and time is set to, so each should be checked on the camera beforehand. If footage cannot be found in the DCIM tab, then click the private ta, go to ADCHD and look for the word "stream". Here, the footage from your camera should be found, but resort to this option as second after checking the DCIM tab first.

 To make sure are clips are in the folder, highlight them all to securely place them in. Once this is completed the SD card can safely be removed. This process is called DUMPING, taking the cameras SD card into the computer. Once that is done, Pinnacle studios is the where the editing takes place and where the IMPORTING begins. Importing is taking footage from folder/computer desktop straight to Pinnacle. Click on import once entering Pinnacle, click desktop and then the plus sign, find folder, footage pops up and click on all footage you want imported. Your raw footage will be seen on the top of the screen and where you can begin dragging those shots onto AD Track 2 for film. Ad Track 1 is reserved for titling and AD Track 3 is for music. A clip can be cut so the scene moves smoothly, which can be found in the center of the screen labeled "cut". Make sure the exact part of the clip is selected before splitting the clip, but in any case, the redo button can reverse any mistake,

 For the scenes, right-clicking will allow you to slow, speed or reverse a scene. On opening the effects editor, you can change certain parts of a scene such as: the time of day by darkening or brightening scenes, add cool effects like flames or just enhance color overall. Transitions as well can be included like fade in, fade out, iris in and iris out. If doing a voice over, make sure to get sound waves out of a clip but do not mute the entire clip as it will remove ALL sounds. Just right click to detach the audio and click on the audio once detached and delete. To do the voice over, film the person speaking, add the clip into the editing but in this case just detach the film and keep the audio. For titling, click the "T" letter, begin typing, press "OK" and your option of motion, but make sure to move it around so it is not blocking a person or object. Once this is completed, save your movie and save it within your folder. EXPORT when you have rendered your film in full by clicking MPEG 4 in SD best quality. Start the export process, saving it under what the teacher says to title it as; this completes your editing process.

Planning Blog for Nike Commercial

- Today we gathered in groups to discuss the planning of our commercial. We found materials and discussed who will bring what items and who will be wearing certain pieces of clothing like the shoes, football, etc. Each member is given a task during the commercial and will come together to plan the storyboard to execute the commercial.

1. Props 

• Football
• Water bottle
• Towel 
• Jump rope
• Arm band/ Head band 

      2.Costumes

• Nike sports shoes 
• Tights
• Jacket
• Sweatpants 
• Backpack/ Bag
• Hat

     3. Schedule

• On 10/8 the group gathered to research the convention and codes of a Nike commercial.
• On 10/11 the planning began for our commercial, including all props, costumes, location and back up plan for the execution of the commercial. 
• On 10/15 the Storyboard will be made, with 6 slides, each of 5 seconds. 
• On 10/21 the Filming of the commercial will be taken, either on the track or in certain places on campus.
• On 10/23 the Editing of the commercial will be made, at 25-30 seconds long. 

      4. Location List

• The commercial will be planned to film on the track
• Specific locations include: Me, Carla, being filmed on the bleachers, running up. Steven will be in the center of the track throwing a football. Safia will be on the receiving end of catching the football, both in the center of the track. Nagual will be seen drinking water from the water bottle, sitting down on the track, wear Nike accessories like the Nike hat and Bag. 
• Filming will be taken in turns. 

    5. Backup Plan

• If the weather does not allow for filming to be taken on the track, then the group will move to these locations:
• Throwing the football underneath the cover by the gym, building 4.
• Running up the stairs located in front of the media center, building 5. 
• Sitting in front of the school mural at building 9 drinking from the Nike water bottle.

Research:Commercial Conventions and Codes

My group is doing a NIKE commercial. In these commercials, the audience usually sees people taking part in physical activities (running, sports, etc).

•  They wear costumes such as their tennis shoes, basketball shoes, shorts, tights, sports bras, and loose-fitted shirts.
•  Props include NIKE footballs, water bottles, jump ropes, basketballs, towels and so on. 
• Their appearance is usually fit, and sweaty, with added glisten to their skin as their doing their activities. 
• The score through the commercials are fast-paced sounds that are meant to make the audience feel motivated and empowered to work out and be active.

1. Conventions and Codes in NIKE commercials include the symbolic swoosh, added with a "JUST DO IT" slogan. This slogan sparks the media to just go for it, accomplish goals and reach new heights. 
2. In the commercial the props are ALWAYS angled to show the NIKE symbol to let the audience know it is a NIKE commercial- even without stating the name. The symbol has become universal so they know. 
3. The commercial can sometimes include ethos- showing famous athletes, actors and even signers as a way to show that everyone, even the richest, sport NIKE wear. 

Introductory

Hi, my name is Carla. I was born in the South of France and I'm Jewish. My favorite subjects include reading and writing, as well as science; preferably chemistry. The type of person I am is very ambitious and easy going. I love being hands-on and find ways to contribute myself to the world. This could be a number of things including: feeding the homeless, helping disabled children, doing beach clean-ups and animal care. I truly find it rewarding in itself to be apart of something, whatever it may be, for a better cause to society.

Currently, I'm taking AICE media, AICE environmental and AICE business. I also take trig, English 4 honors, Culinary 3 honors and Government honors. So far, I'm enjoying all my classes, but especially my media and business class. As I'm getting into media, I often catch myself making mental notes about the movies/shows I'm watching. In my business class, I find it so interesting how open I'm getting to the world stocks and trading and of course, money. Those two classes are definitely in my top tier for favorite subjects right now.

As for my dislikes, the list is not too long. I'm pretty open to new things and more often than not, I enjoy doing whatever that new activity may be. But I think something I really dislike is procrastination. For me, I need to get on an assignment the moment it's due-and not sloppy work either. I've always had good work ethic, therefore it would be hard to break me out of that cycle, regardless if I'm a senior. Other than that, some foods I dislike would be mint chocolate chip ice-cream (gross) and asparagus (I tried...did not sit well with me.) But overall, this is me in brief;I'm  beautiful, funny and humble. (ha ha).