Music Video Research Blog

The commercial process was finished, including all filming and editing. My group and I edited over a three day period, non-consecutively and re-filmed over a two day period. The commercial came out good and I'm glad with the results. Once the soundtrack was found and added, it brought the whole commercial together. Now, we're moving onto a music video as the next project. This project will last a little longer, between a minute to a minute and 15 seconds. This project should be very exciting and definitely very creative.

The song we're doing is called Walking on Sunshine by Katrina and the Waves. This song is in the Pop-rock genre and was recorded in 1983. We chose this song because since my group members and I live in Florida, it seems fitting with the weather. We liked the up-beat tempo and the cool-sounding nature of the song. At first, we debated on doing a Taylor Swift song and we also debated on doing a rock-n-roll song by Joan Jett. Once we agreed on the song, we decided who was going to be the actors and who was going to be the director. Now, we can start more research and ideas on where and how we're going to film this music video.

The conventions for this music video starts off with the genre. Since this is Pop-rock, then the sound can always be heard to have up-beat, high tempo-themed music. This can include drums and electric guitars. The camera angles typically include close ups of artists faces. They can also include long shots of dancing/partying scenes. In the editing process, tints and filters are used to boost colors. Transitions are also included to switch from singer to instrument and back and forward. Sometimes they photo-shop artists to look "perfect". 

For Mis-en-scene: 

1. Costumes: The costumes are usually bright-colored with fun designs. A microphone can also be apart of the costume, along with fashion accessories.  
2. Lights: The lights are bright and meant to showcase the actors appearance or the instruments. 
3. Acting: The acting is very light and meant to be fun/ adventurous. The actors can be seen jumping around or dancing. 
4. Makeup: The makeup can usually be very drawn out. The actors/singers can wear a lot of makeup that can bring to light a specific feature on them whether it be the lips or eyes. 
5.  Props: Props can include all the instruments used which can be in the background or physically held. Most times the prop is the microphone that's always on them, which can also be apart of costumes.
6.  Setting: The setting typically switches from outside to inside. This can be the beach/park/skate park to the inside of a concert on a stage.